Sample report · fictional
This is what you receive
Brightwater Dental & Aesthetics is a made-up practice. Its ads, pages, prices and finance figures were written to show the format, and every page says so. Your report uses your own ads, checked by a person before you see it.
Ad scan report · Sample
Brightwater Dental & Aesthetics · Leeds
Your ads, checked and ready to fix.
A review of 10 live Google ads, Meta ads and landing pages against the ASA's CAP Code, FCA rules on credit adverts and GDC guidance, with every fix written for you.
10
Ads and pages checked
3
High risk
2
Pages losing clicks
9
Rewrites ready to paste
Checked 21 October 2026
Ref ABX-SAMPLE
Fictional practice and ads
01 · Summary
The short version
Three ads need to change this week.
Overall
High risk
Your Meta anti-wrinkle ad names a prescription-only medicine. Your Invisalign ad and page quote a monthly price without the finance details the FCA requires. Your whitening carousel promises results nobody can promise for every patient. Two Google ads are also sending paid clicks to pages that don't work. All of it can be fixed in an afternoon, and every rewrite is in this report.
Findings by risk level
- High3
- Medium3
- Low1
- Money leak2
Where the issues are
Google ads
3 findings
Meta ads
3 findings
Landing pages
3 findings
10 ads and pages checked
- G1
- G2
- G3
- G4 ✓
- M1
- M2
- M3
- P1
- P2
- P3
G = Google ad, M = Meta ad, P = landing page. Each tile shows its most serious finding.
Fix these three first
- 1Pause the anti-wrinkle ad today and relaunch it as a consultation ad. Page 5
- 2Add the finance example and credit broker line to the Invisalign ad and page. Page 6
- 3Point the implant and whitening ads at pages that work. Page 9
Sample report · Fictional practice and ads
02 / 11
02 · What we checked
Every live ad, and the page it sends people to.
Captured on 21 October 2026 from the Google Ads Transparency Centre, the Meta Ad Library and your website. Each ad is checked together with its landing page, because that's how a patient, and the ASA, sees it.
G1 · Google search
HighSponsored · brightwaterdental.co.uk/invisalign
Invisalign Leeds | From £39 a Month | Free Consultation
Monthly price, no finance details. Goes to P1.
G2 · Google search
MediumSponsored · brightwaterdental.co.uk/dental-implants
Dental Implants Leeds | Only £1,995 | Same Day Implants
Price and "same day" need context. Goes to P2, which is broken.
G3 · Google search
MediumSponsored · brightwaterdental.co.uk/teeth-whitening
Teeth Whitening Leeds | Up to 8 Shades Whiter in 1 Hour
Shade claim needs evidence. Goes to P3, which redirects.
G4 · Google search
PassedSponsored · brightwaterdental.co.uk
Brightwater Dental Leeds | Family & Cosmetic Dentist
Clear, accurate, goes to the homepage. No changes needed.
- Syringe being held to a patient's forehead
M1 · Meta feed
High"Botox from £149. Smooth away lines in 10 minutes. Book now!"
Names a prescription-only medicine with a price.
- Before / after
M2 · Meta carousel
High"Whiter teeth, guaranteed. Book your whitening this month."
"Guaranteed" and pain claims, unlabelled before/after.
- Lead form
M3 · Meta lead ad
Low"Your perfect smile in one day. No drilling."
Needs a suitability line.
P1 · /invisalign
MediumLeeds' best Invisalign provider. Clear aligners, real results. From £39 a month*
"Best" claim, and the finance gap from G1.
- 404
P2 · /dental-implants
Money leakPage not found
G2's paid clicks land here.
- →
P3 · /teeth-whitening
Money leakRedirects to the homepage.
G3's paid clicks never see whitening.
Sample report · Fictional practice and ads
03 / 11
03 · Risk register
Everything we found, on one page.
Sorted by risk. Forward this page to whoever runs your ads: each row says what to change and where the full rewrite is.
| # | Asset | What it says | Rule | Risk | The fix | Pg |
|---|---|---|---|---|---|---|
| F1 | M1 | "Botox from £149. Smooth away lines in 10 minutes." | CAP Code 12.12, prescription-only medicines | High | Pause today. Relaunch as a consultation ad. | 5 |
| F2 | G1, P1 | "From £39 a month" with no finance details. | FCA CONC 3.5 and 3.7, credit adverts | High | Add the representative example and credit broker line. | 6 |
| F3 | M2 | "Whiter teeth, guaranteed. Pain-free, results in one visit." | CAP Code 3.1, 3.7, 12.1 | High | Drop "guaranteed" and "pain-free". Label the before/after. | 7 |
| F4 | G3 | "Up to 8 Shades Whiter in 1 Hour" | CAP Code 3.7, evidence for claims | Medium | Keep only if you hold the evidence. Otherwise soften. | 8 |
| F5 | G2 | "Only £1,995 | Same Day Implants" | CAP Code 3.3 and 3.18, prices and omissions | Medium | Say what the price includes and who is suitable. | 8 |
| F6 | P1 | "Leeds' best Invisalign provider." | CAP Code 3.7, comparative claims | Medium | Swap for a fact you can prove. | 8 |
| F7 | M3 | "Your perfect smile in one day. No drilling." | CAP Code 3.1, misleading by implication | Low | Add a short suitability line. | 8 |
| F8 | G2, P2 | Implant ad sends clicks to a "Page not found". | Not a rule: wasted spend | Money leak | Point the ad at a working implants page. | 9 |
| F9 | G3, P3 | Whitening page redirects to the homepage. | Not a rule: wasted spend | Money leak | Restore the page, or point the ad elsewhere. | 9 |
High: likely to be upheld if someone complains. Fix now. Medium: open to challenge. Fix this month. Low: tidy up when you next edit. Money leak: costing you clicks now.
Sample report · Fictional practice and ads
04 / 11
04 · Findings
F1 · M1 · Meta feed ad
High riskAdvertise the consultation, not the medicine.
As it runs now
Brightwater Dental & Aesthetics
Sponsored
Botox from £149. Smooth away lines in 10 minutes. Book now!
BRIGHTWATERDENTAL.CO.UK
Botox Leeds | £149
Captured from the Meta Ad Library, 21 October 2026. Active since 3 October.
Rewritten, ready to use
Brightwater Dental & Aesthetics
Sponsored
Thinking about lines and wrinkles? Book a consultation with our prescriber to talk through your options, what's suitable for you and what it costs.
BRIGHTWATERDENTAL.CO.UK
Skin consultation, Leeds
Same budget and audience. Only the words and image change.
Why it's a problem
Botox is a prescription-only medicine. In the UK you can't advertise one to the public, and that includes naming it next to a price. It's one of the most common reasons the ASA rules against aesthetics clinics, and it can pass cases to the MHRA.
The rule
CAP Code rule 12.12: prescription-only medicines must not be advertised to the public. The same ban sits in the Human Medicines Regulations 2012. Swapping in "anti-wrinkle injections" with a price doesn't get round it.
Where to change it
Meta Ads Manager: the "Botox October" ad set, primary text, headline and image. Check your Instagram bio and the treatment page on your site for the same wording.
Pause this ad, then publish the rewrite as a new ad so its approval history starts clean.
Sample report · Fictional practice and ads
05 / 11
04 · Findings
F2 · G1 and P1 · Google ad and /invisalign page
High riskA monthly price needs the full finance example.
The ad
Brightwater Dental
Sponsored · brightwaterdental.co.uk/invisalign
Invisalign Leeds | From £39 a Month | Free Consultation
Straighten your teeth with Invisalign. 0% deposit options. Book your free consultation today.
The page it lands on
Invisalign in Leeds
Leeds' best Invisalign provider. Clear aligners, real results.
From £39 a month*
*Terms and conditions apply.
Captured 21 October 2026. No representative example on the ad or the page, and no mention of the practice being a credit broker.
Rewritten, ready to use
Google ad
Sponsored
Invisalign Leeds | Spread the Cost | Free Consultation
Clear aligners with a full price and finance options explained before you commit. Book your free consultation.
The monthly figure moves off the ad: there isn't room for the details that must sit beside it. The page carries them instead.
Invisalign page: finance box
From £39.19 a month. Representative 7.9% APR.
- Cash price
- £2,450
- Deposit
- £500
- Total amount of credit
- £1,950
- Repayments
- 60 monthly payments of £39.19
- Interest rate
- 7.63% a year, fixed
- Total amount payable
- £2,851.40
Brightwater Dental & Aesthetics Ltd is a credit broker, not a lender. Finance is provided by Kestrel Finance, subject to status. We may receive a commission.
Figures are illustrative. Use the exact numbers your finance provider gives you.
Why it's a problem
A monthly payment in an ad is a credit advert. Once it's there, the full example has to be shown too, more prominently than the monthly figure. "Terms apply" isn't enough.
The rule
FCA Consumer Credit sourcebook, CONC 3.5 (when a representative example is needed and what it contains) and CONC 3.7 (saying you're a credit broker).
Where to change it
Google Ads: "Invisalign" campaign, responsive search ad, headlines 2 and 3 and description 1. Website: the price box on /invisalign.
Sample report · Fictional practice and ads
06 / 11
04 · Findings
F3 · M2 · Meta carousel ad
High riskSell the result without promising it.
As it runs now · 3 cards
Brightwater Dental & Aesthetics
Sponsored
Whiter teeth, guaranteed. Book your whitening this month.
Guaranteed results
100% pain-free
Results in one visit
Captured from the Meta Ad Library, 21 October 2026.
Rewritten, ready to use
Brightwater Dental & Aesthetics
Sponsored
Thinking about whitening? Your dentist checks your teeth first and tells you honestly what shade to expect.
A brighter smile, planned with you
Real patient. Results vary. Unedited, same lighting.
Sensitivity checked before we start
In-clinic session, then home trays to finish
Why it's a problem
Nobody can promise a shade for every patient, and "100% pain-free" can't be backed up when some patients feel sensitivity. Before-and-after photos must be genuine, unedited and typical, and say so.
The rule
CAP Code 3.1 (misleading), 3.7 (you must hold evidence for claims) and 12.1 (evidence for health and beauty claims). GDC guidance also says ads mustn't create unrealistic expectations.
Where to change it
Meta Ads Manager: "Whitening Autumn" ad, primary text and the three card headlines. Add the label to the before-and-after image itself.
Keep
The before-and-after is your strongest asset. You don't need to lose it, only label it. Patients trust a photo that says it's real more than one that looks too good.
Sample report · Fictional practice and ads
07 / 11
04 · Findings · Medium and low
Four smaller fixes, a few words each.
None of these is urgent on its own, but each is the kind of line a complaint picks up. Change them next time you're in the account.
F4 · G3 Google
MediumTeeth Whitening Leeds | Up to 8 Shades Whiter in 1 Hour
A specific number needs evidence that most patients get close to it. "Up to" doesn't cover it. Rules: CAP Code 3.7 and 3.11.
Use instead
Teeth Whitening Leeds | Planned by Your Dentist | Free Consultation
Keep the shade claim only if your whitening system's data backs it for typical patients.
F5 · G2 Google
MediumDental Implants Leeds | Only £1,995 | Same Day Implants
"Only" means that's what patients pay, so it must include the assessment and scans most people need. Same-day implants aren't suitable for everyone. Rules: CAP Code 3.17 and 3.18.
Use instead
Dental Implants Leeds | Implant and Crown from £1,995 | Free Consultation
Same-day implants where suitable. Your full price is confirmed at your assessment.
F6 · P1 Website
MediumLeeds' best Invisalign provider.
"Best" compares you with every other provider in Leeds, and you'd need evidence to prove it. Rules: CAP Code 3.1 and 3.7.
Use instead
Invisalign in Leeds since 2015, with a dentist-led plan for every patient.
A fact you can prove reads as more confident than a superlative.
F7 · M3 Meta
LowYour perfect smile in one day. No drilling.
Reads as a promise to everyone who books. A suitability line fixes it without losing the hook. Rules: CAP Code 3.1 and 3.7.
Use instead
A new smile in one visit for many patients. Composite bonding, usually with no drilling. We'll check it's right for you.
Sample report · Fictional practice and ads
08 / 11
05 · Money leaks
F8 and F9 · Landing pages
Money leakYou're paying for clicks that go nowhere.
We followed every ad to the page it opens. Two of your ads send people to pages that don't show what they clicked for. Every one of those clicks has been paid for.
F8 · G2 ad
Sponsored
Dental Implants Leeds | Only £1,995 | Same Day Implants
404
Page not found
What happens: someone searching for implants clicks your ad, you pay for the click, and they see an error page. Most will go back and click the next practice.
The fix: in Google Ads, change the final URL to your working implants page. Then set up a redirect from the old address, so links elsewhere stop breaking too.
F9 · G3 ad
Sponsored
Teeth Whitening Leeds | Up to 8 Shades Whiter in 1 Hour
redirects
Homepage
No whitening content
What happens: the whitening page was removed or renamed, so clicks land on your homepage and have to hunt for whitening.
The fix: bring the whitening page back, or point the ad at the page that replaced it. Then the ad, the page and the offer all match.
Where every ad lands
| Ad | Sends to | What loads | Result |
|---|---|---|---|
| G1 | /invisalign | Invisalign page | Works |
| G2 | /dental-implants | Page not found | Broken |
| G3 | /teeth-whitening | Homepage | Wrong page |
| G4 | Homepage | Homepage | Works |
| M1 | /aesthetics | Aesthetics page | Works |
| M2 | /whitening-offer | Whitening offer page | Works |
| M3 | Meta lead form | Form inside Facebook | Works |
Sample report · Fictional practice and ads
09 / 11
06 · What passed and what to do
What's working, and your week ahead.
What passed
G4, your brand ad. Clear, accurate and it goes to the right page. Leave it as it is.
Free consultations are offered clearly in every ad. That's your strongest hook, and it's fine as written.
Five of seven ads land on the right page, and your Meta lead form works.
Fix it in this order
Today
- Pause the anti-wrinkle ad (F1).
- Take the monthly price off the Invisalign ad (F2).
About 20 minutes
This week
- Publish the consultation ad and the new whitening carousel (F1, F3).
- Fix the two broken landing pages (F8, F9).
- Add the finance box to /invisalign (F2).
About 2 hours
This month
- Swap in the four smaller rewrites when you next edit the ads (F4 to F7).
About 30 minutes
If an agency runs your ads · copy and send
Hi, we've had our ads checked against the ASA and FCA rules. The report is attached. Could you make the changes on the "Today" list straight away, and the rest this week? Every rewrite is in the report, ready to paste, and page 4 lists exactly where each change goes. Thanks.
Keep it this way
New ads go live every few weeks. With ongoing checks we look at anything new or changed and send you the fixes, from £245 every 4 weeks. No contract.
Sample report · Fictional practice and ads
10 / 11
07 · Scope and method
How this check was done.
What we looked at
Every ad running on 21 October 2026 in the Google Ads Transparency Centre and the Meta Ad Library, and the page each one opens: 10 items in all. Each was captured as it appeared that day.
What we checked against
The UK Code of Non-broadcast Advertising (CAP Code), especially sections 3 and 12. FCA consumer credit rules (CONC 3). GDC guidance on advertising. The Human Medicines Regulations 2012 on prescription-only medicines.
How risk is rated
High: the kind of wording the ASA has upheld complaints about before. Medium: open to challenge, depending on your evidence. Low: worth tidying. Money leak: not a rule, but costing you clicks.
What this report isn't
It isn't legal advice, a regulator's opinion or ASA clearance, and no outcome is guaranteed. You decide what to publish. Clinical claims, prices and finance figures need confirming against your own records.
Reviewed by
Dan Whitehouse
20+ years in paid search and social, including regulated health and finance brands
Checked
21 October 2026
Ads change. This report covers what was live on that date.
Questions
hello@above-board.co.uk
Reply with any question about a finding and you'll get an answer in writing.
Ads checked by
Aboveboard
Once your fixes are live, you can add the Aboveboard badge to your website. It links to a page showing the date of your check. Your badge code comes with this report.
Aboveboard is a trading name of Greenhow Global Ltd, registered in England and Wales, company number 15211395. This is a sample report: the practice, ads, pages and figures are fictional and were written to show the format.
above-board.co.uk
11 / 11