Your live ads and key website pages checked, with corrected wording.For dental, aesthetics and cosmetic clinics, healthcare and pharmacy (including online pharmacies and weight-loss services), financial services and credit, and gambling. A fixed-scope review of your adverts and landing pages against the ASA/CAP Code and your sector's rules, with corrected wording written for you. Your report is due within 5 working days of your complete intake being accepted.
£500 initial review. No VAT. Includes one corrections check within 30 days.
Optional monitoring after your reviewYour report is due within 5 working days of your complete intake being accepted.
Secure payment by Stripe
"A completely safe, pain-free whitening treatment, clinically proven to work."
CAP 3.1 / 12.1: provide evidence supporting the full safety and efficacy claims.
Likely ASA challenge if reported.
"A gentle in-clinic whitening treatment, performed by a GDC-registered dentist. Most patients find it comfortable; we'll talk you through what to expect."
Brightwater Dental & Aesthetics
Fictional sample, not a client's report
Fictional sample, not a client's report
Fictional sample, not a client's reportNot in dental? See the fictional Larkfield pharmacy sample.
01 · The problem
Phrases like "completely safe", "pain-free", "clinically proven", or a "0% finance" offer without the right FCA wording are easy to write, and easy for the ASA to challenge. They can also cost you trust with the exact patients you're trying to win. The good news: nearly every one has an honest rewrite that's both compliant and more persuasive. That's the job.
02 · The deliverable
One report. Six lenses. Built so you can act on it on Monday morning.
Every flagged line in your ads & pages, with the specific rule it risks and a severity rating.
The honest, on-brand rewrite for each one, ready to paste in.
Each health/whitening claim against what you're actually allowed to say.
If you advertise finance, the exact FCA 'credit broker' wording and where it must sit.
Where the journey leaks trust or enquiries, and how to tighten it.
Prioritised, plain-English, no jargon.
03 · Process
Share ad links and page URLs, or tick a box and we'll pull your live ads from the public ad libraries.
Against the ASA/CAP Code and your sector's rules: FCA, GDC, MHRA or Gambling Commission. Every report is checked by a person before it reaches you.
A clear, decision-ready scan with corrected wording, due within 5 working days of your complete intake being accepted.
04 · Pricing
£500 once
all your live Google and Meta ads (up to 30) and up to 8 key pages of your website. Due within 5 working days of complete information.
Secure payment by Stripe
Main ongoing option
£245 every 4 weeks
Each cycle checks your agreed ads and pages for changes, with a reviewed summary of new, resolved and outstanding issues. Includes one batch of up to 5 new ads checked before they go live, within 2 working days of complete information. Extra work is quoted separately.
Optional after your review. Paid monitoring starts 30 days after report delivery, with your explicit agreement to the recurring charge. No contract. Cancel any time.
No VAT. Extra work is quoted separately.
05 · Who reviews your ads
Every scan is run personally, not handed to a junior, not generated by a template.
Dan, who reviews your ads
20+ years in paid search and social, including regulated health and finance brands.
Senior performance-marketing leader with two decades running paid search, paid social and programmatic across regulated, high-scrutiny categories, including FMCG, beauty, finance-adjacent retail, automotive and professional services. Senior roles across Mindshare, Wavemaker, Zenith, Starcom, Omnicom Media Group, Mediahub Worldwide, Incubeta and Impression. Day-to-day, that means writing, approving and pressure-testing ad copy that has to pass platform policy, internal legal, and the ASA, without losing the line that actually converts. The Ad Safety & Conversion Scan is that same discipline, applied to your account.
Brand and agency names reflect prior professional experience and are not endorsements of Aboveboard or this service.
Read the full background & credentials06 · Positioning
The regulator's own copy advice is free, but it won't land in your inbox with YOUR sentence already fixed. This is specific, not generic: I quote your actual wording, cite the actual rule, and hand you the actual rewrite. You reduce risk and sharpen the message in the same pass.
Sectors
Each guide lists the ad mistakes we check for most and links to the official guidance. Had an ASA complaint, or worried about one, in another sector? You can book too.
07 · Proof
Every scan arrives as a written report: your wording, the rule it engages, a risk rating, and a suggested rewrite. See the format in a clearly fictional sample, not a real client's report or a claim about their results.
08 · FAQ
Still unsure? Email me, I'll answer plainly.
Read all ad compliance FAQsRead what happens when UK ads break the rules, or the guide for your sector: dental, aesthetics, healthcare and pharmacy, finance or gambling.
09 · Start
No back-and-forth, no quote chase. Tell us about your business, pay securely, and send your ads through a private upload page. Your report is due within 5 working days of your complete intake being accepted.
Secure card payment · Refund if I can't take you on