Make your ads safer — and more convincing.
A fixed-scope review of your adverts and landing pages against the ASA/CAP and FCA rules — with the corrected wording written for you. Clear report in 5 working days.
Pay securely, upload privately, report in 5 working days.
- 05
- working days
- 10
- assets reviewed
- £500
- founding price
"A completely safe, pain-free whitening treatment, clinically proven to work."
CAP 3.1 / 12.1 — absolute safety & efficacy claims unsupported.
Likely ASA challenge if reported.
"A gentle in-clinic whitening treatment, performed by a GDC-registered dentist. Most patients find it comfortable; we'll talk you through what to expect."
01 · The problem
Your ads work hard. A few words can quietly undermine them.
Phrases like "completely safe", "pain-free", "clinically proven", or a "0% finance" offer without the right FCA wording are easy to write — and easy for the ASA to challenge. They can also cost you trust with the exact patients you're trying to win. The good news: nearly every one has an honest rewrite that's both compliant and more persuasive. That's the job.
02 · The deliverable
What the scan gives you.
One report. Six lenses. Built so you can act on it on Monday morning.
- 01
Risk register
Every flagged line in your ads & pages, with the specific rule it risks and a severity rating.
- 02
Corrected wording
The honest, on-brand rewrite for each one, ready to paste in.
- 03
Claim & substantiation check
Each health/whitening claim against what you're actually allowed to say.
- 04
Financial-promotion check
If you advertise finance, the exact FCA 'credit broker' wording and where it must sit.
- 05
Conversion & funnel fixes
Where the journey leaks trust or enquiries, and how to tighten it.
- 06
A fix-this-week action list
Prioritised, plain-English, no jargon.
03 · Process
Three steps. Five working days.
- 01
Send your assets
Share your ad links and landing-page URLs, up to 10 assets.
- 02
I review them
Against the ASA/CAP Code, FCA financial-promotion rules and relevant sector guidance (e.g. GDC for dental).
- 03
You get the report
A clear, decision-ready scan with corrected wording, usually within 5 working days.
04 · Pricing
Fixed scope. Fixed price.
Ad Safety & Conversion Scan
A one-off, fixed-scope review of your current ads and landing pages, with all corrected wording. Founding price held for the first 8 clients this intake — then reverts to standard rate.
- Up to 10 assets
- Risk register + corrected wording
- Delivered in 5 working days
Ad Safety Watch
Each month I re-scan your new and changed ads and flag new ASA rulings in your sector before they affect you. Cancel anytime.
- Monthly re-scan of new & changed ads
- Sector ruling alerts
- Rolling priority backlog
Need it faster, or need more?
Choose any of these at checkout.
- Priority — 48 hoursReport back within 2 working days.+ £250
- Express — 24 hoursReport back within 1 working day.+ £450
- Extra landing page reviewAnother page reviewed and rewritten.+ £95 each
- Done-for-you rewrite packReady-to-publish copy, three headline variants per asset.+ £300
- 0% finance & FCA deep diveLine-by-line review of your finance promotions.+ £250
- Organic social & influencer reviewPosts plus influencer and patient-content arrangements.+ £220
- Competitor benchmarkThree competitors' ads and pages reviewed.+ £200
- 45-minute review callA live walkthrough of your report, plus Q&A.+ £150
- 30-day re-checkWe re-check your updated ads and confirm in writing.+ £180
- Team training session60 minutes with your marketing team.+ £350
05 · Who reviews your ads
Two decades inside the rooms where these ads are built.
Every scan is run personally — not handed to a junior, not generated by a template.
Senior performance-marketing leader with two decades running paid search, paid social and programmatic across regulated, high-scrutiny categories — including FMCG, beauty, finance-adjacent retail, automotive and professional services. Senior roles across Mindshare, Wavemaker, Zenith, Starcom, Omnicom Media Group, Mediahub Worldwide, Incubeta and Impression. Day-to-day, that means writing, approving and pressure-testing ad copy that has to pass platform policy, internal legal, and the ASA — without losing the line that actually converts. The Ad Safety & Conversion Scan is that same discipline, applied to your account.
Brand and agency names reflect prior professional experience and are not endorsements of Aboveboard or this service.
Read the full background & credentials06 · Positioning
Why this isn't just "compliance".
The regulator's own copy advice is free — but it won't land in your inbox with YOUR sentence already fixed. This is specific, not generic: I quote your actual wording, cite the actual rule, and hand you the actual rewrite. You reduce risk and sharpen the message in the same pass.
08 · Start
Book, pay & upload in one go.
No back-and-forth, no quote chase. Tell us about your practice, pay securely, and send your ads through a private upload page. Report in your inbox within 5 working days.
Secure card payment · Refund if I can't take you on