Make your ads safer — and more convincing.
A fixed-scope review of your adverts and landing pages against the ASA/CAP and FCA rules — with the corrected wording written for you. Clear report in 5 working days.
Pay securely, upload privately, report in 5 working days.
- 05
- working days
- 10
- assets reviewed
- £500
- founding price
"A completely safe, pain-free whitening treatment, clinically proven to work."
CAP 3.1 / 12.1 — absolute safety & efficacy claims unsupported.
Likely ASA challenge if reported.
"A gentle in-clinic whitening treatment, performed by a GDC-registered dentist. Most patients find it comfortable; we'll talk you through what to expect."
01 · The problem
Your ads work hard. A few words can quietly undermine them.
Phrases like "completely safe", "pain-free", "clinically proven", or a "0% finance" offer without the right FCA wording are easy to write — and easy for the ASA to challenge. They can also cost you trust with the exact patients you're trying to win. The good news: nearly every one has an honest rewrite that's both compliant and more persuasive. That's the job.
02 · The deliverable
What the scan gives you.
One report. Six lenses. Built so you can act on it on Monday morning.
- 01
Risk register
Every flagged line in your ads & pages, with the specific rule it risks and a severity rating.
- 02
Corrected wording
The honest, on-brand rewrite for each one, ready to paste in.
- 03
Claim & substantiation check
Each health/whitening claim against what you're actually allowed to say.
- 04
Financial-promotion check
If you advertise finance, the exact FCA 'credit broker' wording and where it must sit.
- 05
Conversion & funnel fixes
Where the journey leaks trust or enquiries, and how to tighten it.
- 06
A fix-this-week action list
Prioritised, plain-English, no jargon.
03 · Process
Three steps. Five working days.
- 01
Send your assets
Share your ad links and landing-page URLs, up to 10 assets.
- 02
I review them
Against the ASA/CAP Code, FCA financial-promotion rules and relevant sector guidance (e.g. GDC for dental).
- 03
You get the report
A clear, decision-ready scan with corrected wording, usually within 5 working days.
04 · Pricing
Fixed scope. Fixed price.
Ad Safety & Conversion Scan
A one-off, fixed-scope review of your current ads and landing pages, with all corrected wording. Founding price held for the first 8 clients this intake — then reverts to standard rate.
- Up to 10 assets
- Risk register + corrected wording
- Delivered in 5 working days
Ad Safety Watch
Each month I re-scan your new and changed ads and flag new ASA rulings in your sector before they affect you. Cancel anytime.
- Monthly re-scan of new & changed ads
- Sector ruling alerts
- Rolling priority backlog
05 · Who reviews your ads
Two decades inside the rooms where these ads are built.
Every scan is run personally — not handed to a junior, not generated by a template.
Senior performance-marketing leader with two decades running paid search, paid social and programmatic across regulated, high-scrutiny categories — including FMCG, beauty, finance-adjacent retail, automotive and professional services. Senior roles across Mindshare, Wavemaker, Zenith, Starcom, Omnicom Media Group, Mediahub Worldwide, Incubeta and Impression. Day-to-day, that means writing, approving and pressure-testing ad copy that has to pass platform policy, internal legal, and the ASA — without losing the line that actually converts. The Ad Safety & Conversion Scan is that same discipline, applied to your account.
Brand and agency names reflect prior professional experience and are not endorsements of Aboveboard or this service.
06 · Positioning
Why this isn't just "compliance".
The regulator's own copy advice is free — but it won't land in your inbox with YOUR sentence already fixed. This is specific, not generic: I quote your actual wording, cite the actual rule, and hand you the actual rewrite. You reduce risk and sharpen the message in the same pass.
08 · Start
Book, pay & upload in one go.
No back-and-forth, no quote chase. Tell us about your practice, pay securely, and send your ads through a private upload page. Report in your inbox within 5 working days.
Secure card payment · Refund if I can't take you on