About Aboveboard
Two decades inside the rooms where these ads are built.
Every Ad Safety & Conversion Scan is reviewed personally by Dan Whitehouse, a senior performance-marketing leader. Evidence gathering and first drafts are AI-assisted; every finding, quote and rewrite is checked by Dan before your report is released. This is the experience behind it.
- 20+
- years in digital marketing
- £2.2m
- P&L responsibility
- 20+
- markets activated
- 8
- agencies & networks
The background
A career spent approving copy that had to pass.
Regulated, high-scrutiny categories, FMCG, beauty, finance-adjacent retail, automotive, professional services, where the claim has to be right before it can be clever.
GroupM, Mindshare & Wavemaker
Senior performance roles across two of the world's largest media networks, running paid search and paid social for household-name FMCG, beauty and healthcare-adjacent brands. Every line of copy passed platform policy, internal legal and client brand teams, often all three on the same day.
Zenith, Starcom & Omnicom Media Group
Led performance teams across automotive, retail and consumer accounts, Jaguar Land Rover, Ford, Volvo, Mazda, Oliver Bonas. Multi-market activation across 20+ markets, where a claim that sails in one country gets pulled in another.
Mediahub Worldwide & Incubeta
Global and independent-network experience, including Celebrity Cruises and Pinterest, owning performance P&L and building the review processes that keep creative fast and compliant at the same time.
Impression & independent consultancy
Most recently at an independent, award-winning performance agency, plus direct advisory work. This is where the Ad Safety & Conversion Scan took shape: the same copy-review discipline agencies apply internally, delivered as a fixed-scope product for practices without an agency.
Track record
Brands and agencies, at full scrutiny.
Brand and agency names reflect prior professional experience and are not endorsements of Aboveboard or this service.
Day-to-day, that means writing, approving and pressure-testing ad copy that has to pass platform policy, internal legal, and the ASA, without losing the line that actually converts. The Scan is that same discipline, applied to your account.
See the summary on the homepageGet in touch
Talk to a person, not a portal.
Questions before you book, a scan already underway, or something in your report you want to talk through, email and you'll get a considered reply from the person doing the work, usually within one working day.