One-off scan
One check
£500 once
Billed once
Up to 10 ads and landing pages, full report, rewritten copy, within 5 working days
Get the full scan, £500Secure payment by Stripe
UK ad compliance review · Gambling
Gambling ad compliance review
Gambling ads must be socially responsible and protect children, young people and vulnerable people. Licensees must also follow the advertising codes as a condition of their Gambling Commission licence.
Get checked every 4 weeks
£500 for your first full scan, then £245 a check every 4 weeks, less than half the one-off price. Cancel any time.
Or a one-off scan, £500Secure payment by Stripe
Who it's for
- Licensed betting, casino, bingo and lottery operators
- Affiliates and media partners promoting gambling brands
- Agencies running gambling campaigns
Common ad mistakes we check for
01
Gambling as a way out of money worries
Ads must not suggest gambling can solve financial concerns or be an alternative to work.
02
Gambling as an escape or a boost to confidence
Linking gambling to escaping problems, status or self-esteem is not allowed.
03
Strong appeal to under-18s
Youth culture, cartoon styles or people with strong appeal to under-18s can make an ad unacceptable.
04
People who are or look under 25
No one who is, or seems, under 25 may be shown gambling or playing a significant role, with limited exceptions.
05
Free bets and bonuses without the terms
Significant conditions such as wagering, minimum deposits and expiry need to be clear in the ad.
The rules that apply
Read them at the source. Which rules apply depends on your product, your permissions and what the ad says.
- CAP Code section 16: gambling. Social responsibility, under-18s and under-25s.
- CAP Code section 8: promotional marketing. Significant conditions for free bets and bonuses.
- LCCP 5.1.6: compliance with advertising codes. Following the CAP and BCAP codes is a licence condition.
- Gambling Commission codes of practice: marketing. Including 5.1.1 on rewards and bonuses.
Prices
Every 8 weeks
Checked every 8 weeks
£500 to start, then £295 every 8 weeks
£295 per check, billed every 8 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 8 weeksSecure payment by Stripe
Every 4 weeks
Checked every 4 weeks
£500 to start, then £245 every 4 weeks
£245 per check, billed every 4 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 4 weeksSecure payment by Stripe
Weekly
Checked every week
£500 to start, then £95 a week (billed £380 every 4 weeks)
£95 a week, billed £380 every 4 weeks
New or changed ads and landing pages that week, up to 5
Get checked every weekSecure payment by Stripe
Every plan starts with the full scan (£500). After that you pay per check.
No contract. Cancel any time. Switch plan whenever you like, it applies from your next billing date.
No VAT.
Other sectors
Also see what happens when UK ads break the rules. This page is general information, not legal advice. Guidance links checked 22 October 2026.