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Up to 10 ads and landing pages, full report, rewritten copy, within 5 working days
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UK ad compliance review · Dental
Dental advertising review
Dental advertising needs accurate, supportable claims and clear information. ASA/CAP rules, GDC guidance and, where you promote finance, FCA rules each cover different parts of an advert.
Get checked every 4 weeks
£500 for your first full scan, then £245 a check every 4 weeks, less than half the one-off price. Cancel any time.
Or a one-off scan, £500Secure payment by Stripe
Who it's for
- Private and mixed NHS and private dental practices
- Cosmetic and implant clinics run by dentists
- Agencies running dental ads for practices
Common ad mistakes we check for
01
Monthly prices with no finance details
A monthly figure in an ad can make it a credit promotion. The representative example and broker wording then need to sit with it, and "terms apply" does not cover that.
02
Guarantees and "pain-free" claims
Absolute words such as "guaranteed" or "100% pain-free" need evidence that holds for every patient.
03
Before-and-after photos
Photos should be genuine, typical and not edited in a way that exaggerates what patients can expect.
04
Specific results, such as "8 shades whiter"
A number attached to a result needs evidence that typical patients get close to it.
05
"From" and "only" prices
A headline price should include compulsory fees, and a "from" price should be available to a meaningful share of patients.
06
"Best" and "leading"
Superlatives compare you with other providers and need evidence. GDC guidance also asks you not to compare skills or qualifications.
The rules that apply
Read them at the source. Which rules apply depends on your product, your permissions and what the ad says.
- CAP Code section 3: misleading advertising. Evidence for claims, prices and comparisons.
- CAP Code section 12: medicines and health. Health claims, prescription-only medicines and cosmetic interventions.
- ASA advice: dental (general). ASA's summary for dental advertisers.
- ASA advice: teeth whitening. Whitening claims and results.
- GDC guidance on advertising. Professional standards for dental advertising.
- FCA CONC 3.3 and 3.5: credit promotions. Representative examples where finance is advertised.
See the fictional dental sample report before deciding.
Prices
Every 8 weeks
Checked every 8 weeks
£500 to start, then £295 every 8 weeks
£295 per check, billed every 8 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 8 weeksSecure payment by Stripe
Every 4 weeks
Checked every 4 weeks
£500 to start, then £245 every 4 weeks
£245 per check, billed every 4 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 4 weeksSecure payment by Stripe
Weekly
Checked every week
£500 to start, then £95 a week (billed £380 every 4 weeks)
£95 a week, billed £380 every 4 weeks
New or changed ads and landing pages that week, up to 5
Get checked every weekSecure payment by Stripe
Every plan starts with the full scan (£500). After that you pay per check.
No contract. Cancel any time. Switch plan whenever you like, it applies from your next billing date.
No VAT.
Other sectors
Also see what happens when UK ads break the rules. This page is general information, not legal advice. Guidance links checked 22 October 2026.