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UK ad compliance review · Healthcare and pharmacy
Healthcare and pharmacy ad review
Health advertising is closely watched because people act on it. Medicines, weight-loss services and supplements each have their own rules in the CAP Code, and medicines law applies to prescription-only products.
Get checked every 4 weeks
£500 for your first full scan, then £245 a check every 4 weeks, less than half the one-off price. Cancel any time.
Or a one-off scan, £500Secure payment by Stripe
Who it's for
- Online pharmacies and online doctor services
- Weight-loss and weight-management services
- Private clinics, health screening and wellbeing providers
- Supplement and health product brands
Common ad mistakes we check for
01
Advertising weight-loss injections
Naming a prescription-only weight-loss medicine, or referring to "injections" with a price or discount, promotes the medicine to the public.
02
Promising a set weight loss in a set time
Claims such as "lose 2 stone in 8 weeks" are not allowed in weight-loss ads.
03
"Safe", "no side effects" or "works for everyone"
Medicines must not be described as guaranteed, absolutely safe or free of side effects.
04
Skipping the consultation
"No consultation needed" or "prescription in minutes" can suggest that proper assessment is skipped.
05
Unauthorised supplement claims
Food and supplement health claims must use authorised wording, and must not claim to prevent, treat or cure illness.
The rules that apply
Read them at the source. Which rules apply depends on your product, your permissions and what the ad says.
- CAP Code section 12: medicines and health. Evidence, prescription-only medicines and safety claims.
- CAP Code section 13: weight control and slimming. Weight-loss claims and targeting.
- CAP Code section 15: food, supplements and health claims. Authorised nutrition and health claims.
- Human Medicines Regulations 2012, regulation 284. Prescription-only medicines and the public.
- MHRA Blue Guide: advertising and promoting medicines. MHRA's guidance on medicines advertising.
See the fictional online pharmacy sample report before deciding.
Prices
Every 8 weeks
Checked every 8 weeks
£500 to start, then £295 every 8 weeks
£295 per check, billed every 8 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 8 weeksSecure payment by Stripe
Every 4 weeks
Checked every 4 weeks
£500 to start, then £245 every 4 weeks
£245 per check, billed every 4 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 4 weeksSecure payment by Stripe
Weekly
Checked every week
£500 to start, then £95 a week (billed £380 every 4 weeks)
£95 a week, billed £380 every 4 weeks
New or changed ads and landing pages that week, up to 5
Get checked every weekSecure payment by Stripe
Every plan starts with the full scan (£500). After that you pay per check.
No contract. Cancel any time. Switch plan whenever you like, it applies from your next billing date.
No VAT.
Other sectors
Also see what happens when UK ads break the rules. This page is general information, not legal advice. Guidance links checked 22 October 2026.