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Up to 10 ads and landing pages, full report, rewritten copy, within 5 working days
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UK ad compliance review · Aesthetics
Aesthetics and cosmetic clinic ad review
Aesthetics advertising sits close to medicines law. The CAP Code and the Human Medicines Regulations 2012 restrict how prescription-only treatments are promoted, and cosmetic interventions must not be aimed at under-18s.
Get checked every 4 weeks
£500 for your first full scan, then £245 a check every 4 weeks, less than half the one-off price. Cancel any time.
Or a one-off scan, £500Secure payment by Stripe
Who it's for
- Aesthetics and skin clinics
- Cosmetic surgery and non-surgical cosmetic providers
- Prescribers and nurse-led clinics advertising on social media
Common ad mistakes we check for
01
Naming Botox or another prescription-only medicine
Prescription-only medicines must not be advertised to the public. Nicknames such as "anti-wrinkle injections" with a price can still count.
02
Prices and offers on prescription-only treatments
A price list or discount for a prescription-only medicine promotes the medicine itself.
03
Cosmetic ads that reach under-18s
Cosmetic intervention ads must not be directed at under-18s through the media or context chosen, including social audiences.
04
Unrealistic before-and-after images
Images should be genuine and typical, without editing that exaggerates the result.
05
"No downtime" or "no side effects"
Absolute safety claims need proof, and for medicines they are not allowed.
The rules that apply
Read them at the source. Which rules apply depends on your product, your permissions and what the ad says.
- CAP Code section 12: medicines and cosmetic interventions. Rules 12.12 (prescription-only medicines) and 12.25 (under-18s).
- ASA advice: botulinum toxin products. How the ASA approaches Botox advertising.
- Human Medicines Regulations 2012, regulation 284. The legal ban on advertising prescription-only medicines to the public.
- MHRA Blue Guide: advertising and promoting medicines. MHRA's guidance on medicines advertising.
- CAP Code section 13: weight control. If you offer weight-loss treatments.
See the fictional dental and aesthetics sample report before deciding.
Prices
Every 8 weeks
Checked every 8 weeks
£500 to start, then £295 every 8 weeks
£295 per check, billed every 8 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 8 weeksSecure payment by Stripe
Every 4 weeks
Checked every 4 weeks
£500 to start, then £245 every 4 weeks
£245 per check, billed every 4 weeks
Every new or changed ad and landing page since the last check, up to 10
Get checked every 4 weeksSecure payment by Stripe
Weekly
Checked every week
£500 to start, then £95 a week (billed £380 every 4 weeks)
£95 a week, billed £380 every 4 weeks
New or changed ads and landing pages that week, up to 5
Get checked every weekSecure payment by Stripe
Every plan starts with the full scan (£500). After that you pay per check.
No contract. Cancel any time. Switch plan whenever you like, it applies from your next billing date.
No VAT.
Other sectors
Also see what happens when UK ads break the rules. This page is general information, not legal advice. Guidance links checked 22 October 2026.