Sample report · fictional
Sample online pharmacy ad report
Larkfield Online Pharmacy is a made-up business. Its ads, pages and prices were written to show the format, and every page says so. Your report uses your own ads, checked by a person before you see it.
Ad scan report · Sample
Larkfield Online Pharmacy · Online, UK
Your ads, checked and ready to fix.
A review of 8 live Google ads, Meta ads and landing pages against the ASA's CAP Code, FCA rules on credit adverts and GDC guidance, with every fix written for you.
8
Ads and pages checked
3
High risk
1
Pages losing clicks
5
Rewrites ready to paste
Checked 22 October 2026
Ref ABX-SAMPLE-2
Fictional practice and ads
01 · Summary
The short version
Three ads need to change this week.
Overall
High risk
Two ads promote a prescription-only weight-loss medicine, one by name with a discount code. A carousel promises a set weight loss in 30 days, and the weight-loss page says the treatment is safe for everyone with no side effects. Your hay fever ad is also sending paid clicks to a broken page. Every rewrite is in this report.
Findings by risk level
- High3
- Medium1
- Low0
- Money leak1
Where the issues are
Google ads
1 finding
Meta ads
2 findings
Landing pages
2 findings
8 ads and pages checked
- G1 ✓
- G2
- G3 ✓
- G4 ✓
- M1
- M2
- P1
- P2
G = Google ad, M = Meta ad, P = landing page. Each tile shows its most serious finding.
Fix these three first
- 1Pause the Mounjaro ad today and relaunch it as a consultation ad. Page 5
- 2Remove the safety and side-effect claims from your weight-loss page. Page 7
- 3Rewrite the weight-loss carousel. Page 6
Sample report · Fictional practice and ads
02 / 11
02 · What we checked
Every live ad, and the page it sends people to.
Captured on 22 October 2026 from the Google Ads Transparency Centre, the Meta Ad Library and your website. Each ad is checked together with its landing page, because that's how a patient, and the ASA, sees it.
G1 · Google search
PassedSponsored · larkfield-pharmacy.example/weight-loss
Weight Loss Injections Online | Order Today | Next Day Delivery
Promotes an injectable medicine with a price. Goes to P1.
G2 · Google search
MediumSponsored · larkfield-pharmacy.example/online-doctor
Online Doctor | Prescription in 5 Minutes | No Consultation Needed
Suggests prescribing without a proper assessment.
G3 · Google search
PassedSponsored · larkfield-pharmacy.example/hay-fever
Hay Fever Relief | Larkfield Online Pharmacy | Fast Delivery
Clear wording. Goes to P2, which is broken.
G4 · Google search
PassedSponsored · larkfield-pharmacy.example
Larkfield Online Pharmacy | Registered UK Pharmacy | Free Delivery Over £20
Clear and accurate. No changes needed.
- Injection pen on a bathroom shelf
M1 · Meta feed
High"Get Mounjaro delivered tomorrow. £30 off your first pen with code LARK30."
Names a prescription-only medicine with a discount.
- Woman holding loose jeans
M2 · Meta carousel
High"Drop 2 dress sizes in 30 days. No diet, no gym, no effort."
Promises a set amount of weight loss in a set time.
P1 · /weight-loss
HighClinically proven to work for everyone. Safe, with no side effects.
Absolute safety claim on the page G1, M1 and M2 send people to.
- 404
P2 · /hay-fever
Money leakPage not found
G3's paid clicks land here.
Sample report · Fictional practice and ads
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03 · Risk register
Everything we found, on one page.
Sorted by risk. Forward this page to whoever runs your ads: each row says what to change and where the full rewrite is.
| # | Asset | What it says | Rule | Risk | The fix | Pg |
|---|---|---|---|---|---|---|
| F1 | M1, G1 | "Get Mounjaro delivered tomorrow. £30 off your first pen with code LARK30." | Rules: CAP Code 12.12; Human Medicines Regulations 2012, regulation 284. | High | Pause today. Relaunch as an ad for your weight-management consultation. | 5 |
| F2 | M2 | "Drop 2 dress sizes in 30 days. No diet, no gym, no effort." | Rules: CAP Code 13.1 and 13.9. | High | Remove the dress sizes, the 30 days and the no-effort lines. | 6 |
| F4 | P1 | "Clinically proven to work for everyone. Safe, with no side effects." | Rules: CAP Code 12.1 and 12.19. | High | Replace with a plain description of the consultation and the possible side effects. | 7 |
| F3 | G2 | "Prescription in 5 Minutes | No Consultation Needed" | Rules: CAP Code 12.2 and 12.2.1. | Medium | Describe the online assessment honestly. | 8 |
| F5 | G3, P2 | Hay fever ad sends clicks to a "Page not found". | Not a rule: wasted spend | Money leak | Point the ad at a working hay fever page. | 9 |
High: likely to be upheld if someone complains. Fix now. Medium: open to challenge. Fix this month. Low: tidy up when you next edit. Money leak: costing you clicks now.
Sample report · Fictional practice and ads
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04 · Findings
F1 · M1 and G1 · Meta feed ad and Google ad
High riskAdvertise the service, not the medicine.
The ad
Larkfield Online Pharmacy
Sponsored
Get Mounjaro delivered tomorrow. £30 off your first pen with code LARK30.
LARKFIELD-PHARMACY.EXAMPLE
Mounjaro, next day delivery
The page it lands on
Larkfield Online Pharmacy
Sponsored · larkfield-pharmacy.example/weight-loss
Weight Loss Injections Online | Order Today | Next Day Delivery
Lose up to 2 stone in 12 weeks. Prices start at £149. Order your injection pen today.
Captured from the Meta Ad Library, 22 October 2026. Active since 6 October.
Rewritten, ready to use
Larkfield Online Pharmacy
Sponsored
Looking for support with your weight? Start an online consultation with our prescribing team. They'll talk through your health, your options and whether treatment is suitable for you.
LARKFIELD-PHARMACY.EXAMPLE
Weight management consultation
Same audience. No medicine name, price or discount.
Google ad
Sponsored
Weight Management Online | Clinical Consultation | UK Pharmacy
Speak to our prescribing team about your weight and the options that may be suitable for you.
Why it's a problem
Mounjaro is a prescription-only medicine. It can't be advertised to the public by name, and calling it "weight loss injections" with a price, as your Google ad does, is still advertising it.
The rule
Prescription-only medicines must not be advertised to the public. The same ban sits in medicines law. Rules: CAP Code 12.12; Human Medicines Regulations 2012, regulation 284.
Where to change it
Meta Ads Manager: the "Autumn weight loss" ad, primary text, headline and image. Google Ads: "Weight loss" campaign, headlines and description. Remove the discount code from the landing page as well.
Pause this ad and end the LARK30 code for prescription medicines.
Sample report · Fictional practice and ads
05 / 11
04 · Findings
F2 · M2 · Meta carousel ad
High riskShow the support, not a promised number.
As it runs now · 3 cards
Larkfield Online Pharmacy
Sponsored
Drop 2 dress sizes in 30 days. No diet, no gym, no effort.
2 dress sizes in 30 days
No effort needed
Start today
Captured from the Meta Ad Library, 22 October 2026.
Rewritten, ready to use
Larkfield Online Pharmacy
Sponsored
Weight management with clinical support, built around your health.
Start with a consultation
Advice on diet and activity
Regular check-ins with our team
Why it's a problem
Ads can't promise a set amount of weight loss in a set time, and saying it takes no effort gives the wrong picture of any weight-loss treatment.
The rule
Weight-loss claims need evidence, and ads must not claim people can lose a precise amount in a stated period. Rules: CAP Code 13.1 and 13.9.
Where to change it
Meta Ads Manager: "Dress sizes" carousel, primary text and all three cards.
Sample report · Fictional practice and ads
06 / 11
04 · Findings
F4 · P1 · /weight-loss page
High riskEvery medicine has side effects. Say what patients can expect.
As it runs now
Weight loss treatment
Clinically proven to work for everyone. Safe, with no side effects.
Captured from the website, 22 October 2026.
Rewritten, ready to use
Weight-loss page
Weight management, with a prescriber's assessment
Our prescribing team reviews your health questionnaire and medical history before recommending any treatment. Every medicine can cause side effects, and we explain them before you decide.
Why it's a problem
No medicine works for everyone or is free of side effects. The page every weight-loss ad sends people to makes both claims.
The rule
Health claims need evidence, and medicines must not be described as working for everyone, absolutely safe or free of side effects. Rules: CAP Code 12.1 and 12.19.
Where to change it
Website: the opening lines on /weight-loss.
Sample report · Fictional practice and ads
07 / 11
04 · Findings · Medium and low
One smaller fix, a few words.
None of these is urgent on its own, but each is the kind of line a complaint picks up. Change them next time you're in the account.
F3 · G2 Google
MediumOnline Doctor | Prescription in 5 Minutes | No Consultation Needed
Medicines need a proper assessment by a prescriber. Saying no consultation is needed suggests that step is skipped. Rules: CAP Code 12.2 and 12.2.1.
Use instead
Online Doctor | Assessment by a UK Prescriber | Discreet Delivery
Answer a few health questions and a prescriber reviews them before anything is supplied.
Sample report · Fictional practice and ads
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05 · Money leaks
F5 · Landing pages
Money leakYou're paying for clicks that go nowhere.
We followed every ad to the page it opens. One of your ads sends people to pages that don't show what they clicked for. Every one of those clicks has been paid for.
F5 · G3 ad
Sponsored
Hay Fever Relief | Larkfield Online Pharmacy | Fast Delivery
404
Page not found
What happens: someone looking for hay fever relief clicks your ad, you pay for the click, and they see an error page.
The fix: change the final URL to your working hay fever page, then redirect the old address so other links stop breaking too.
Where every ad lands
| Ad | Sends to | What loads | Result |
|---|---|---|---|
| G1 | /weight-loss | Weight-loss page | Works |
| G2 | /online-doctor | Online doctor page | Works |
| G3 | /hay-fever | Page not found | Broken |
| G4 | Homepage | Homepage | Works |
| M1 | /weight-loss | Weight-loss page | Works |
| M2 | /weight-loss | Weight-loss page | Works |
Sample report · Fictional practice and ads
09 / 11
06 · What passed and what to do
What's working, and your week ahead.
What passed
G4, your brand ad. Clear, accurate and it goes to the right page. Leave it as it is.
Your hay fever ad wording is plain and makes no medical promises. Only its link needs fixing.
Fix it in this order
Today
- Pause the Mounjaro ad and the injections ad (F1).
- Fix the opening lines on /weight-loss (F4).
About 30 minutes
This week
- Publish the new carousel (F2).
- Reword the online doctor ad (F3).
- Fix the broken hay fever link (F5).
About 2 hours
This month
- Check your other product pages for the same wording (F4).
About 1 hour
If an agency runs your ads · copy and send
Hi, we've had our ads checked against the ASA and FCA rules. The report is attached. Could you make the changes on the "Today" list straight away, and the rest this week? Every rewrite is in the report, ready to paste, and page 4 lists exactly where each change goes. Thanks.
Keep it this way
New ads go live every few weeks. With ongoing checks we look at anything new or changed and send you the fixes, from £245 every 4 weeks. No contract.
Sample report · Fictional practice and ads
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07 · Scope and method
How this check was done.
What we looked at
Every ad running on 22 October 2026 in the Google Ads Transparency Centre and the Meta Ad Library, and the page each one opens: 8 items in all. Each was captured as it appeared that day.
What we checked against
The UK Code of Non-broadcast Advertising (CAP Code), especially sections 3 and 12. FCA consumer credit rules (CONC 3). GDC guidance on advertising. The Human Medicines Regulations 2012 on prescription-only medicines.
How risk is rated
High: the kind of wording the ASA has upheld complaints about before. Medium: open to challenge, depending on your evidence. Low: worth tidying. Money leak: not a rule, but costing you clicks.
What this report isn't
It isn't legal advice, a regulator's opinion or ASA clearance, and no outcome is guaranteed. You decide what to publish. Clinical claims, prices and finance figures need confirming against your own records.
Reviewed by
Dan Whitehouse
20+ years in paid search and social, including regulated health and finance brands
Checked
22 October 2026
Ads change. This report covers what was live on that date.
Questions
hello@above-board.co.uk
Reply with any question about a finding and you'll get an answer in writing.
Ads checked by
Aboveboard
Once your fixes are live, you can add the Aboveboard badge to your website. It links to a page showing the date of your check. Your badge code comes with this report.
Aboveboard is a trading name of Greenhow Global Ltd, registered in England and Wales, company number 15211395. This is a sample report: the practice, ads, pages and figures are fictional and were written to show the format.
above-board.co.uk
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